SAIC vehicles labeled representative of Chinese auto brands
SAIC Motor gained the title of “Representative of Chinese Auto Brands” at the awards ceremony of the Search and Praise for the Positive Energy, in 2015.
China’s auto industry picked up in 2015 and SAIC’s passenger vehicles also made remarkable progress in technological innovation, product R&D and crossover marketing.
Since the company’s two model brands, NetBlue and NetGreen, debuted in April 2015, combining the use of traditional power and new energy, the company has launched a series of quality passenger vehicles such as the ROEWE 360 and ROEWE E550.
The ROEWE 360, a star product of the NetBlue series, is able to contend with similar joint venture cars in terms of space, fuel consumption, engine and configuration. Apart from being two and three times faster in acceleration to similar vehicles, it is also one of the few models in the world that supports Apples CarPlay infotainment system. The ROEWE 360 saw sales of more than 8,000 within the first five months since hitting the market. In addition, it won the Red Dot Design Award-China Good Design (CGD), showcasing SAIC’s strong strength in auto design.
Another representative of the NetBlue series, the MG GS, showcases NetBlue’s cutting edge technologies with a string of numbers including accelerating from zero to 100 kph in just eight seconds, fuel consumption of six liters per 100 kilometers with a braking distance at that speed of 38 meters. Currently, its monthly sales volume exceeds 6,000.
NetBlue’s strategic model the ROEWE E550 plug-in hybrid has also shined on the market. Since December 2015, the E550 has become the bestselling new-energy mid-class vehicle for two consecutive months.
The ROEWE 360
SAIC has also been engaged in the entertainment market to promote its brand, including cooperating with lesports.com on a sports entertainment program, sponsoring the Nanjing marathon, a CCTV reality show and the Shanghai SIPG Football Club.
“Now SAIC is no longer just following the industrial trend. Instead, it aims to take the lead in boosting China’s auto industry,” said Wang Xiaoqiu, general manager of SAIC. In 2016, the company will continue to push forward its innovation-driven development and roll out more mid and high-end vehicles to drive more positive energy into China’s auto sector.